Best Dog Whitening Shampoos 2020 – Reviews & Top Picks

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Best Whitening Dog ShampooHaving a white dog can be fun and a conversation starter in public, but not if your dog’s fur is closer to the color of mop water than a show ring-ready poodle. However, the market for whitening and stain-removing shampoos is saturated with products, each claiming to be the best whitening shampoo. Because of this, it can be hard to find a high-quality whitening shampoo that actually works as advertised. Thankfully, we have done the research, so you don’t have to. We tested each product and created an in-depth list of reviews to help you find the best bed for your dog. Here are our Top 10 Best Dog Whitening Shampoos of 2020:

 A Quick Comparison of Our Favorites

ModelPriceSizes AvailableEditor Rating
Perfect Coat
small Perfect Coat(Best Overall)

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2 Sizes4.75/5
small Hartz(Best Value)

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1 Size4.40/5
Lillian Ruff
small Lillian Ruff(Premium Choice)

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4 Sizes4.35/5
small Wahl

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1 Size3.65/5

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4 Sizes3.40/5

 The 10 Best Dog Whitening Shampoos

1. Perfect Coat White Pearl Shampoo – Best Overall 

Perfect Coat I64232

If you’re looking for the best whitening shampoo, Perfect Coat I64232 White Pearl Shampoo will leave your dog’s coat a bright, pearly white with each wash. This shampoo will brighten any dog with a white coat or dogs with white markings, gently removing discoloration and stains from everyday activity. Perfect Coat is the most consistent with whitening results compared to other products, giving your dog that show-ring look after each bath. The formula also contains aloe vera and other softening ingredients, which helps soften the fur for easier brushing. This whitening shampoo has a light coconut scent, which is nice if your dog tends to have a wet dog smell after a bath. It also lathers up well, so you can really work it into dogs with dense coats. The only issue we found is that it does contain fragrance, so it may not be suitable for dogs with skin allergies. Otherwise, Perfect Coat is overall a great dog whitening shampoo.

  • Whitens coat & removes discoloration
  • Consistent whitening results
  • Softens coat for easier brushing
  • Light coconut scent
  • Lathers up well
  • Contains fragrance

2. Hartz Groomer’s Best Shampoos – Best Value

Hartz 3270097925

Hartz 3270097925 Groomer’s Best Shampoo is a dog whitening shampoo with great results for pennies per wash, saving you a lot of money in the long run. This shampoo brightens any white fur, fighting tough outdoor stains like grass and mud. It’s formulated to soften the coat as well, leaving your dog salon-fresh soft and clean. Hartz Groomer’s Best doesn’t lather up too much, but it washes out with ease. It’s also made with a cherry blossom scent to help cover up any dog coat odors. The problem with Hartz is that it contains fragrance, which can irritate the skin in dogs with sensitivities. It also contains sodium laureth sulfate (SLS), a strong detergent chemical that has little data on its effects on dogs. As long as your dog doesn’t have severe skin conditions and you’re looking for the best value on the market, Hartz Groomer’s Best Shampoo is the best dog whitening shampoo for the money.

  • Lower cost than most brands
  • Brightens and softens coat
  • Rinses out easily
  • Cherry blossom scent
  • Contains sodium laureth sulfate
  • Fragrance may irritate the skin

3. Lillian Ruff Whitening Shampoo – Premium Choice

Lillian Ruff

Lillian Ruff Brightening & Whitening Shampoo is a premium brand of dog whitening shampoo that is gentle on the skin while still whitening your dog’s coat. This shampoo uses a vegan, cruelty-free formula, so it can work for any lifestyle. The light coconut scent that Lillian Ruff contains is light and fresh, which will help deodorize your dog’s coat. This shampoo is gentle on the skin, so you won’t have to worry about excessive itchiness. The only exception is that it does contain fragrance, which can be an issue for some dogs. Lillian Ruff is a high-quality shampoo, so it’s more expensive than other brands. If you’re looking for a premium quality shampoo to whiten your dog’s fur, we recommend trying Lillian Ruff Brightening & Whitening Shampoo.

  • Tear-free whitening shampoo
  • Vegan formula to fit all lifestyles
  • Light coconut scent
  • Gentle on skin
  • Contains fragrance
  • More expensive than other brands

4. Wahl Whitening Shampoo

Wahl 820001A

Wahl 820001A Whitening Shampoo is a brightening shampoo made with a high-concentration formula, so you can use a lot less per wash compared to other brands. This shampoo is free of PEG-80 (skin allergen), parabens and alcohol, which are all questionable in their safe use with your pet. This shampoo contains a gentle brightening ingredient, which fights all tough outdoor stains. It’s also made with a refreshing white pear scent, a nice option from the popular coconut-scented shampoos. The problem with Wahl Whitening Shampoo is the lack of a conditioning agent to soften and detangle your dog’s coat, so this is not suitable for extra thick, curly coats. It also contains fragrance as well as sodium laureth sulfate, two chemicals that may cause irritation. If you’re sick of coconut-scented dog shampoo and your dog’s coat is relatively easy to brush, this is a good shampoo to try.

  • High-concentration formula
  • Free of PEG-80, parabens, and alcohol
  • Fights tough outdoor stains
  • Refreshing white pear scent
  • Not recommended for thick, curly coats
  • Contains fragrance and SLS

5. BIO-GROOM Super White Pet Shampoo


BIO-GROOM BG211 12 Super White Pet Shampoo is a whitening shampoo designed with natural ingredients to brighten white and light-colored coats. This whitening shampoo is made with conditioning ingredients that will smoothen and detangle unruly dog coats, so it’s a good shampoo for dog fur that tends to get matted. This formula can be used alone or diluted, so you can still get the whitening benefits. BIO-GROOM is not as strong in the cleaning department and it doesn’t clean as well as other brands. This whitening shampoo also contains perfume and artificial colors, which has been linked to skin irritation in some dogs. The perfume scent is also strong, which made some dogs really dislike this shampoo. For better odor control and brighter whitening results, we recommend Perfect Coat White Pearl shampoo first.

  • Helps brighten white and light coats
  • Smooths and detangles coats
  • Can be used alone or diluted
  • Doesn’t clean as well as other brands
  • Contains perfume and artificial colors
  • Strong floral scent

6. Chris Christensen Whitening Shampoo

Chris Christensen 03167

Chris Christensen 03167 Whitening Shampoo is a premium brand whitening shampoo made with gentle ingredients. It’s designed to fight yellowing and light discoloration, leaving a bright white color. Chris Christensen Shampoo is safe for all coat colors, leaving a glossy sheen to your dog’s coat. This shampoo is gentle on your dog’s skin, free of any harsh chemicals and cleaning detergents. The whitening result on this is okay, but it can’t fight darker stains and discoloration from grass and mud. It also lacks a conditioning ingredient, causing matted fur and making it difficult to brush your dog’s coat. A potential issue with this shampoo is the purple color of the shampoo itself. Although rare, there is a possibility of the purple depositing on your dog’s coat, depending on the absorbency of the coat. We recommend trying other brands first for overall better results and no purple residue.

  • Designed to fight yellowing and discoloration
  • Safe for all coat colors
  • Free of harsh chemicals and detergents
  • Does not fight darker stains
  • Makes coat tangled and difficult to manage
  • Possibility of purple color depositing on coat type

7. BioSilk FF7112 Whitening Shampoo

BioSilk FF7112

BioSilk FF7112 Whitening Shampoo is a whitening dog shampoo made by the same company that makes the human line of Biosilk, with the same ingredients as well. This shampoo brightens and softens the coat, leaving your dog bright and soft. It is also less expensive compared to other brands, though there are shampoos with higher-quality ingredients. BioSilk Whitening Shampoo is great on already-clean dogs, but it doesn’t remove dark discoloration or stains. The scent is light, but it doesn’t last long enough to be beneficial. The major problem with this brand is that it caused itching and irritation in some dogs, even in dogs with no prior skin allergies. For higher quality ingredients and a safer shampoo, we recommend trying our Top 3 Whitening Shampoo picks first.

  • Same ingredients as the human BioSilk line
  • Brightens and softens the coat
  • Less expensive compared to other brands
  • Does not work on dark discoloration
  • Scent doesn’t last long
  • Caused itching & irritation in some dogs

8. Nature’s Miracle Supreme Whitening Shampoo

Nature's Miracle NM-6098

Nature’s Miracle NM-6098 Supreme Whitening Shampoo is a natural shampoo and conditioner in one, which is convenient for grooming afterward. This shampoo is less expensive than most whitening shampoos, but it doesn’t have a strong whitening formula to tackle most stains and discoloration. Although Nature’s Miracle is made with a conditioning ingredient, it can be drying to some dogs’ skin. This shampoo also won’t help with odor, so don’t expect your dog to smell fresh from the groomers. If you’re looking for a gentle whitening shampoo, Hartz Whitening shampoo is better quality and value for your money.

  • Shampoo & Conditioner in one
  • Less expensive than most shampoos
  • Gently whitens and softens coat
  • Can be drying
  • Does not help with odor
  • Will not remove most discoloration

9. ANGELS’ EYES Whitening Pet Shampoo


ANGELS’ EYES AEABS16 Whitening Pet Shampoo is a whitening dog shampoo that is supposed to remove stains from underneath the eyes. The problem is that this shampoo is not a strong whitening formula, so it doesn’t remove the eye stains nearly as well as advertised. But it softens fur for easier brushing, which is good for dogs with dense fur prone to snarls. The problem with ANGELS’ EYES is that it’s made with multiple harsh chemicals and colorants that can cause itching and dryness in your dog’s skin. There’s also no odor control, so it’s not great for dogs that tend to have a strong dog smell. For a better overall shampoo and stronger whitening formula, we recommend trying Perfect Pet Whitening Shampoo for the results you’re looking for.

  • Enhances white and light coats
  • Softens hair for easier brushing
  • Contains harsh chemicals and colorants
  • Doesn’t remove eye stains as advertised
  • Won’t work on most discoloration
  • No odor control for dog’s coat

10. Burt’s Bees Natural Whitening Shampoo

Burt's Bees FF5793

Burt’s Bees FF5793 Natural Whitening Shampoo is a brightening shampoo made with all-natural ingredients. This shampoo contains a conditioner, which will help soften and smooth out your dog’s coat. While it’s an okay dog shampoo, it had little to no whitening results after multiple uses. Burt’s Bees doesn’t lather well for deeper cleaning, so it may take more shampoo than normal to get your dog completely clean. Another problem with this shampoo is the lack of a scent, which controls coat odor when your dog is wet from the bath. It also caused itchiness in some dogs, so it’s not suitable for dogs with skin sensitivities. For better-scented shampoo with actual whitening results, we recommend trying one of our Top 5 shampoos first.

  • Made with all-natural ingredients
  • Softens dog’s coat
  • Little to no whitening results
  • Doesn’t lather well for deep cleaning
  • No scent to help with coat odor
  • Causes itchiness in some dogs


After carefully comparing each product review, we found Perfect Coat I64232 White Pearl Shampoo to be the winner of Best Overall Dog Whitening Shampoo. It has the brightest and most consistent whitening results with a fresh coconut scent. We found Hartz 3270097925 Groomer’s Best Shampoos to be the winner of Best Value for the money. Hartz is a powerful whitening shampoo for a fraction of a cost compared to other brands.

Hopefully, we have made it easier to navigate through the market of dog whitening shampoos. It may be tough to find exactly what you need, but there are great products that can bring the results you want. For a more personal recommendation, consider asking a groomer which whitening shampoo is best for your dog.

Featured Image Credit By: franklamendola, instagram